-BY HITI KHATWANI “The true alchemists do not change lead into gold, they change the world into words.” William. H. Gass. Being a writer...

By Tanisha Mantri Stepping out of high-school and entering fast-paced university life can be overwhelming. Our lives take a 360 degree...

By Peehu Joshi There’s a popular quote in the marketing space, which goes like- “Ignoring digital marketing is like opening a business...

By Peehu Joshi The activity of creating, communicating, promoting and delivering products and services to a target audience, is called...

What is A/B testing? Imagine, entering a playground with two packets of the same flavored candies, candy A and candy B. Candy A is in the...