Social Media Audit : the Secret to Social Media Marketing
Do not freak out on hearing the term ‘audit’, while it does sound technical (and frankly a traditional term used by accountants to survey the books) - it now extends to the world of social media. So what role does it have in terms of your business’s social media accounts? Why is it needed? Does it really boost engagement? How do we utilise the recommendations of a social media audit into effective strategies? Let’s explore! A social media audit is basically a process of revi