Do not freak out on hearing the term ‘audit’, while it does sound technical (and frankly a traditional term used by accountants to survey the books) - it now extends to the world of social media. So what role does it have in terms of your business’s social media accounts? Why is it needed? Does it really boost engagement? How do we utilise the recommendations of a social media audit into effective strategies? Let’s explore! A social media audit is basically a process of revi

Social Media has become more frequent with the growing popularity of social platforms like Facebook, Twitter, Instagram, etc. It has become one of the fastest powerful and an easy way to approach customers as well as connect with them. There are a number of ways to generate revenues from social media but the most powerful and easiest way is to utilize it in the form of sales and marketing. Social Media not only help companies to strengthen the relationship with the customer b

Social Media is constantly developing, with the increasing platforms and the change in trends, it is a real challenge to come up with something that will make the audience involve. It isn't as complicated as you think it is. Social Media is all about experimenting, you get to analyze results, you keep learning and adapting new things. As I have already explained 'Why is a Social Media Strategy Important for a Business' in my previous article, let's get started on how to creat

Social Media though has many advantages it also has many downsides. A Brand image is always at risk due to it. There is nothing to fear but you need to be careful and alert. With the help of following points, your brand can be active on social media without being affected by the threats of social media. 1. Implementation of Social Media Policy - A social media policy helps you establish certain procedures which will protect your brand channels from spiteful behaviour. A socia

Social Media has become an important part of any business. It is one of the powerful ways to bring customers and increase your sales irrespective of what your business is about or what you sell. You can check some of the Benefits of Social Media Marketing from my previous post. So now the question is "Why is a Social Media Strategy so Important?" The term 'strategy' would be thrown a lot in the business world. Just like a business makes a proper financial planning or a market