By Peehu Joshi
There’s a popular quote in the marketing space, which goes like-
“Ignoring digital marketing is like opening a business and not telling anyone”
This is a quote which all the businesses, having invested in a good digital marketing agency, will swear by!
Before the world got acquainted with the covid virus, Digital Marketing was a great add-on to build your brand but never a necessity. When lockdowns were suddenly imposed, digital marketing changed the complete value of the brands which had earlier invested in a good digital marketing agency. Many of these small to mid-sized companies did not believe in their capabilities when it came to technology but because of their prior investment in digital marketing agencies, the very same companies who were not sure about digitalisation delivered more results and saved on various traditional marketing costs too, only proving that the post-Covid-19 pandemic has really brought about permanent changes in operations and the workings of an organization. They grew tremendously which not only encouraged but motivated other brands and small businesses to also indulge in this “Computerized Stroke of luck” called Digital Marketing Agency.
If you’re still wary about this, don't worry dear readers, by the end of this blog you’ll be finding an agency that suits you and your business!!
Let’s take a look at some of the many reasons why Digital Marketing Agencies have become an integral and important part for businesses, especially the ones who started their new journeys recently!
BRAND IDENTITY AND MANAGEMENT-
Your brand identity is much more than just a logo and a tagline. It includes several other important components including creative development, brand guidelines and differentiators, the brand personality and tone, copywriting, competitive analysis and so much more. Branding is a crucial aspect of any business. An excellent digital marketing agency will ensure that your company is represented in the best way possible through your website and social media pages.
When you get a team of experienced marketers with the help of the agency, you can nail down your business’ particular brand identity and create a strategy that acts as the driving force behind your business. Strategy is very important for survival in the business world, because if you don’t have a well-planned strategy, it won’t give you any fruitful result no matter how much money you put in your business. By hiring a digital marketing agency, you won’t have to think about increasing the followers on your Instagram profile or the content that will run the most on a social media platform, a team of experts from the agency will take care of the insights of your social media pages, write blogs and rank it up on search engines with the help of various technologies while also taking care of advertising and PR as well.
SEARCH ENGINE OPTIMIZATION (SEO)-
It has been found through various surveys that over 90% of online experiences begin with a search engine. If your business cannot be easily found on Google and other major search engines, it could be missing a huge amount of new customer opportunities. A digital marketing agency will ensure your business is visible online through keyword research, site architecture optimization, and creative content creation. Digital marketing agencies not only sell your brand but also help it evolve, adapt, and expand with the help of latest technology like SEO. With these firms’ robust foundations, your company might soon be a household name.
TARGET THE RIGHT AUDIENCE-
When we talk about conventional marketing, there is no way to track the number of people who saw your ad and where these people were from. However, digital marketing gives you the benefit of this too and you have the liberty to check and analyse your market place and value. This becomes better and easier when you hire a digital marketer for business, as they being the experts keep track of who your audience is, how many people visited your social media profile or your website, and many other things.
PAY PER CLICK-
Pay-per-click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. PPC management platforms like Google AdWords allow businesses to place sponsored ads in search engine results, usually on the first page. The benefits of PPC advertising are numerous but managing gets overwhelming and super time-consuming for many small businesses. Here the digital marketing agency comes to your rescue and it not only manages PPC advertising for you, but also assess your business’s current position in the marketplace, perform competitor analysis, and look at how your customers view and talk about your products in order to create a customized campaign for your brand leading to generation of more sales and leads.
WORK WITH EXPERTS AT A VERY SUSTAINABLE COST-
When most small businesses start, they can’t afford to hire digital marketing experts right away. Plus, learning internet marketing techniques like SEO and social media marketing takes tremendous amounts of time.
Now, working with a digital marketing agency gives you access to a team of qualified specialists who have done some fantastic work before. Many firms have compared the expense of an in-house operation to the cost of employing a digital marketing agency and surprisingly, an agency is substantially less expensive over time as agencies are self-employed so there are no payroll taxes. You also save on other costs like full-time labour costs, including perks, health insurance, and salary. Some marketing tools also need large one-time payments or subscriptions, the best part about hiring a Digital Marketing Agency is that most of these organizations already have these critical digital marketing tools!
ACCESS TO THE BEST MARKETING TOOLS!
As mentioned in the previous point, digital marketing demands many tools to streamline campaigns and we all know that there is no such thing as a universal marketing tool.
Some tools that help you manage paid search campaigns and analyse competitor data in most cases, increase their expenses when more features or upgrades are added. When you combine the cost of using all these efficient yet expensive tools, the amount is too much to digest. Most digital marketing agencies already have access to all the important features and tools. This makes your work a lot easier and you don’t have to be concerned about the recurrent expenditures associated with their use.
TRACK YOUR RESULTS-
Marketing in no way should be treated as guesswork. It is obvious that no firm would like to spend money on projects that don’t yield any returns on their investment. Hiring an agency which provides your business with the required technology and sources to regularly examine the data and analytics and then interpret them into actionable steps is an indispensable resource for any business. Along with this, the agency will provide you with monthly or quarterly reports on your campaigns, as well as a website audit to assist you in making informed and correct marketing decisions.
A digital marketing agency provides clear insights about how potential customers connect with your content and brand.
I’m sure you have now understood that having a marketing agency is equivalent to having a team of innovators who are constantly dedicated to the growth and success of your business. While you’re focusing on what you do best, a team of web developers, writers, designers, and account managers are working on your behalf to develop and grow your brand through specially customized strategies.
With so much being listed and said, if you own a small business or someone you know does, send this blog to them right now !! Don't forget to subscribe to Marketing Hues to get such amazing and informative blogs and contact us for getting in touch with a super efficient and successful All female Digital Marketing Agency that will not only help in shaping and building your business but also enhancing it!