The website of your business is seemingly the most important asset in the digital world. By representing the products or services that you offer and providing a means for customer engagement (and a hundred more reasons...) your website can be the sole driver of your business’s growth.
So how do you as a hustler derive full benefit of a platform? The answer lies in search engine rankings. Every search engine that we browse on, uses bots and the typed in keywords to find the user the most relevant result on what they search. Whenever you search for a product or service in a particular location, the search engine does its magic to find you the closest things you are looking for!
This means that your website optimisation can be your marketing assistant, sales driver and even customer relationship manager! The first step to delve into the benefits of Search Engine Optimisation (SEO) is finding the right keywords for your brand.
For this, you will first have to consider your target audience: do you want a global audience, or a local one? Do you wish the people from the neighbouring state to know about you? Generally, it is preferred to find keywords based on your targeted geographical region. A smaller region would mean a smaller audience but more visibility in the space you are trying to conquer.
Once you know the regional demographic of your audience, it is time to define your brand. Wait, what does this mean? This step aims for you as a business owner to choose the keywords that would define your brand, the uniqueness of it.
Moving on to the most interesting step of all: finding the keywords. There are a number of free keyword research tools available on the internet, some of them are listed below for your help:
AdWord & SEO Keyword Permutation Generator - AdWord & SEO Keyword Permutation Builder
Answer the public - AnswerThePublic: Search listening tool for market, customer & content research
Keyword Tool- Keyword Tool.io
Neil Patel’s Ubbersuggest-Übersuggest
What Now? We use these keywords and incorporate them in your website content. Be sure to incorporate the brand unique keywords into your website title tag and its meta description.
These are some of the points to keep in mind while conducting keywords research for your website.
Buckle up, it’s time to increase your visibility and growth and it has never been this easy.