Social Media is constantly developing, with the increasing platforms and the change in trends, it is a real challenge to come up with something that will make the audience involve. It isn't as complicated as you think it is.
Social Media is all about experimenting, you get to analyze results, you keep learning and adapting new things.
As I have already explained 'Why is a Social Media Strategy Important for a Business' in my previous article, let's get started on how to create an effective and a full proof Social Media Strategy with these simple steps:
1. Know your Customers - Before thinking about any other things, the very first step is to identify and find the right customers. Where exactly you will invest your time to reach out to your clients. Once you identify them you have to work on finding out which platform they use and how much time they spend online.
2. Set Target and Plan - Start by setting a target, for instance, decide a certain number of sales from social network to measure your success. After you have set a specific target, it's time for a brainstorming session. Whatever ideas come to your mind just note it down on a paper and then focus on them individually. Side by side start preparing a Content Calendar to make your work more convenient.
3. Make a Small Start -Do not hurry this isn't a race, you need to stay calm and keep going. So make a small start. Do one thing at a time and then slowly start adding more to it. There is no need to hasten and do a thousand things at a time if the results aren't adding up.
4. Assign as Necessary - Appointing a strategic planner or a consultant is absolutely okay when necessary. As the business grows, an owner can't handle everything and hence hiring someone for the purpose of planning and implementing strategies is the best option.
5. Consistent Schedule - Once a strategy goes according to the plan, it is important to follow a consistent schedule. It needs to be utilized with the help of tools to make it easier. There are number of tools available online which can be of a great use.
6. Analyse Results - It is important to track down your results in order to know what is working out well and what is not. It helps to make changes if it isn't working. Google Analytics is one of the Tools which keeps tabs on social mediums.
7. Be Patient - In order for your strategy to work out, you need to be patient as it won't work overnight. There is a lot to work on to gain customers and with the increasing awareness of social media marketing, the competition is much higher than it was before.
Work on these steps and repeat it, set new targets, write down new ideas and plan accordingly if the plan doesn't pan out as assumed start fresh until it you gain expected results.