Social Media has become an important part of any business. It is one of the powerful ways to bring customers and increase your sales irrespective of what your business is about or what you sell. You can check some of the Benefits of Social Media Marketing from my previous post.
So now the question is "Why is a Social Media Strategy so Important?" The term 'strategy' would be thrown a lot in the business world. Just like a business makes a proper financial planning or a marketing plan, a social media also requires a strategy.
The Objectives would be clearly stated at the starting point which will enable you to follow a procedure to accomplish your objectives.
With accurate, assessable, achievable and appropriate objectives, you can check if your tactics are working or you need to change it.
With the increasing social media channels, a strategy helps you in targeting the right channel and keeps you focused on your objectives.
A Strategy enables you to make a great social media presence and stand out from your competitors.
A Strategy allows you to have regular posting schedules, which will lead to a consistent social media presence and also won't make customers think that the company's social media is dead.
As stated above the importance of a social media strategy, do not just start posting anything at any time on any platforms instead take time to figure out when to post, what exactly to post, at what time and on which channels.